9th December 2015 | New York

Sid Lee

Sid Lee

Executive Creative Director Dan Brooks has spent his career creating innovative, buzz-worthy, and award-winning work for brands around the globe. After spending time running a successful digital agency in London, where he created viral content for clients such as, MTV, GlaxoSmithKline, and EA Games, Dan joined the team at 180 Amsterdam, where he worked on adidas across running, basketball and the 2010 World Cup campaign. 

Dan was reunited with adidas once again at Sid Lee. As the Co-Creative lead on the brand, he delivered the “Take the Stage” campaign for the London 2012 Olympics, which helped the client reach its goal of becoming the most talked-about brand in the UK through millions of YouTube impressions, 8 TV spots, a web platform, and London's largest-ever print campaign. For this effort, Dan’s work was recognized by the industry as Campaign Magazine’s Advertiser of the Year, the SIS Integrated Campaign of the Year, and the Art Directors Club’s award-winner for Illustration.

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