We teamed up with Boxpark Wembley & Pravha UK to explore the fusion of grime and contemporary dance! It was an evening to celebrate both music and dance through performance, talks & workshops.

Headlining the evening was a brand new collaborative performance from leading lady in grime, Lioness & world class choreographer Alexander Whitley. Music produced by grime OG, Nat Powers & classically trained, Tanya Cracknell, AKA The Grime Violinist.

The Challenge

BoxPark were looking to attract a more culturally minded, and creative audience to their latest venue in Wembley. To do this they partnered with Glug Events to produce, curate and deliver the world first event, along with developing and providing disruptive and eye catching designs across social, video and digital.

The event required a series of bespoke formats across graphic, digital and motion, along with content strategy and marketing output. We filmed on location and built up the event narrative with footage & photos from rehearsals. This combined with a strong visual style and recognisable branding meant that our content resonated with talent and audiences, which resulted in the spread and sharing of the event.

The live event ran for one night. Alongside the main London sketchbook performance by Lioness and the Alexander Whitely Dance Company was a host of other activities. From smaller dance performance, to break dancing and lyric writing classes, and panel discussions. It was a celebration of two art forms, both of which contain many stereotypes around them and the type of audiences which they attract. The event aimed to break these stereotypes.

RESULTS

The event gathered numerous articles, features and mentions from dozens of press and media outlets, both local and national. Some of the most notable of being:

BBC Entertainment News
ITV Entertainment News
Voice Magazine
BBC Sounds
Redbull
Harrow Times