Paul Austin is a fragrance expert and film maker whose work focuses on the intersection of storytelling and the senses.
After 18 years of working as a senior executive for the world's largest fragrance creation companies and having participated in the development of literally hundreds of new perfumes, Paul undertook a 6 month research project in India aimed at re-connecting to the origins of the perfume world. HIs research in the Tuberose and Jasmine fields of Tamil Nadu compelled Paul to found his company Austin Advisory Group in 2010.
Today, Paul’s creative agency focuses on “Source Stories©”, which aim to discover, distill and reveal the authentic story of some of the world’s most iconic brands. Clients and partners include Rolls Royce, Sotheby’s, The Gem Palace of Jaipur, ABC Carpet & Home, Campbell Gray Hotels, Donna Karan, P&G Prestige and Estee Lauder. In 2015, Paul worked with the Metropolitan Museum’s Costume Institute for the “China: Through the Looking Glass” exhibition” retracing and reissuing the first ever Oriental scent, Nuit de Chine dating 1913.
The company has been featured in The New York Times, The Wall Street Journal, Departures Magazine, Elle Decor, Vogue and W Magazine. Paul is a weekly contributor to Women’s Wear Daily, and sits on the advisory board to the New School, Parsons School of Design in Paris.